In the summer of 1976, Peter W. De Yager, a high school German teacher, began taking his students abroad so the students could learn more about the language and culture they were studying. After visiting a gummy bear factory in Germany, the students decided to sell the candy as a fundraiser to raise money for next summer¹s
The gummy bears sold amazingly well. Peter had an idea- why not sell Gummy Bears to German Clubs across the country? This would be a great job for Peter’s wife, Betsy, in their home, and a great way for high school German students nationwide to raise funds.
The business flourished and Peter resigned his teaching position in the spring of 1980. They ran out of room in their home, built a new building, doubling the size soon after. Today, The Foreign Candy Company, Inc. continues help Foreign Language teachers around the US promote the study of Foreign Language with imported candies!